TikTok, the go-to platform for music discovery, launched an immersive in-app experience celebrating the release of Jimin of BTS’ highly anticipated sophomore album, MUSE. The #Jimin_Who hub offers fans worldwide a unique opportunity to engage with exclusive content, participate in challenges, and unlock limited-time rewards. By searching for related terms like ‘Jimin’ and ‘BTS’, will be presented with challenges to unlock a limited-time exclusive profile frame. Additionally, the hub features top-performing content from Jimin, including his solo work and collaborations, Fan Spotlight showcasing standout ARMY members and their creations, and an immersive experience celebrating Jimin’s sophomore album, MUSE. This initiative underscores TikTok’s commitment to empowering artists and fans to connect and create. With #kpop emerging as one of the fastest-growing genres on the platform, generating 59.8M posts and amassing 602B video views, and BTS being one of the most popular accounts, this